24 mailing lists and (technically) less than 24 hours later, I ended up with a grand total of 21 emails in my inbox. Perfectly sensible for the first day, right? Almost every campaign sends a confirmation of sign-up?
Except… only 15 campaigns were represented in those 21 emails.
The winner for my Most Excited New Friend Ever! goes to John Hickenlooper, who sent a grand total of 4 emails on May 21. 2 of those 4 emails were identical except for the subject line, without even the customary “Hey, we wanted to make sure you didn’t miss what John had to say!” tag at the start.
Email Breakdown by Campaign
Of those 21 emails:
- 17 asked me to donate, with an average ask of $10.18 (81%).
- 6 asked me to follow or share social media (29%).
- 6 asked me to sign up to volunteer for the campaign (29%).
- 3 asked me to forward the email on to my friends and family (14%).
- 2 asked me to watch a video (10%).
- 2 offered me merchandise (10%).
- 1 asked me to sign a petition (5%).
- 1 asked me to take a survey (5%).
Not all candidates wanted to reach out immediately. 9 campaigns did not contact me at all:
- Bill de Blasio
- Pete Buttigieg
- Tulsi Gabbard
- Kirsten Gillibrand
- Mike Gravel
- Wayne Messam
- Bernie Sanders
- Eric Swalwell
- Marianne Williamson